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- It generates free content to your blog
- It encourages quality people to leave quality comments
- It rewards quality commenters for their participation
- By combining two or more of these tactics, your work builds upon itself.
- It improves search engine performance (if you follow the comment policies below)
- It helps you grow your RSS subscriptions and builds a better blog community
- It facilitates the purpose of linking, instead of crippling it with “No Follow”
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